Trending Desserts in the Franchise Market

India’s dessert franchise landscape is evolving with global tastes, health-conscious preferences, and Instagram-worthy innovation. Modern dessert brands are tapping into trends that attract Gen Z and millennial consumers across urban and Tier-2 markets.

1. Artisanal Ice Creams
Handcrafted, preservative-free ice creams in exotic flavours like matcha, guava-chilli, and filter coffee are in demand. Brands like Naturals, Booza, and Amadora lead this segment.

2. Waffles & Crepes
Belgian waffles, chocolate-drenched crepes, and waffle sticks are high-margin, visual desserts trending especially among youth. Franchises like The Belgian Waffle Co. and London Bubble Co. are expanding rapidly.

3. Jar & Tubs Desserts
Mini cheesecakes, tiramisu, and mousse in jars are perfect for delivery and gifting. Many cloud-kitchen franchises now offer subscription-based dessert boxes.

4. Vegan & Sugar-Free Desserts
Health-focused consumers prefer gluten-free, sugarless, and vegan options. Brands like NOTO and Wellversed are entering franchising with niche offerings.

5. Regional Fusions
Desserts like rasmalai-tres leches, gulab jamun cheesecakes, or mithai gelatos fuse tradition with modern flair—perfect for festivals and localised marketing.

Franchisees who align their menu with these trends and pair it with good presentation, digital marketing, and flexible formats stand to gain both footfall and online traction.