Choice updates breakfast at Comfort, Country Inn

CHOICE HOTELS INTERNATIONAL relaunched its breakfast program at Comfort and Country Inn & Suites by Radisson to attract guests and distinguish its upper-midscale brands. It is introducing new items, including a breakfast bowl
at select Comfort hotels and a biscuit sandwich at some Country Inn & Suites.

The company is working with Florida's Natural and General Mills to source juice and cereal to supplement its breakfast menu, Choice said in a statement.

"At Choice Hotels, we recognize that a hearty breakfast is a key part of what upper-midscale guests expect, and these upgrades, co-developed with owners, are designed to deliver more value for them and for Comfort and
Country Inn & Suites guests," said Judd Wadholm, Choice's senior vice president and general manager of core brands. "As we’ve done for 85 years, we continue to invest in areas that help owners generate more revenue and
attract repeat guests, working closely with them to chart that path."